Social Media is rapidly becoming an integral part of our lives. Despite the pervasive nature of the communication channel healthcare remains a technology laggard. This presentation from HIMSS15 Wednesday Apr 15) will offer insights to help understand why healthcare professionals should join the community, participate in the discussion and how can do so successfully.
I presented this topic at HIMSS15 on Wednesday Apr 15 - you can find the listing here. As promised I am posting a summary of the points as well as a link to the Slideshare for that presentation
- 68 percent of patients bring a list of questions to each doctor's consult;
- 39 percent have checked WebMD or another online source in advance; and
- 20 percent bring personal health data from outside monitors.
- It’s a conversation, not a lecture
- It’s an extension of everyday interaction
- It’s group driven, not top-down
- It’s messy, disorganized & hard to control
- It’s a tool, not an end-point
- But most of all…
- What you have read that you want to share with others
- When and where you are speaking
- Something you post on your blog
- A link to a Web site that you find interesting
- Listen to conversations happening online using keywords (hashtags, lists and searches) – learn from your colleagues, friends and patients
- Befriend people – and then earn their trust by solve problems, answering queries, helping and providing useful information
- Share information, valuable content with them
- Questions and Requests for information and help – crowdsourcing answers
- At a minimum – Lurk, Listen and Learn
What Not to Do
- Social Media for Physicians is a Game Changer
- Social media, when effective, will establish a physician’s brand and connect him/her with those in need of their services
- With increased deductibles, more consumers will “shop” using social media sites.
- Social Media will Expand the Physician’s Role with Patients
- Social media is shaping patient encounters with physicians and that impact is expected to increase significantly
- Extending the patient experience will foster existing patient relationships and improve patient outcomes, especially for long-term chronic conditions.